Donegal Rape Crisis Centre
Branding & Identity. Donegal Rape Crisis Centre. It was important to create a new logo that conveyed how approachable the organisation is. It was incredibly important from the outset to ensure that the new identity should be inviting, as users of the services need to feel comfortable and reassured. Bright colours along with rounded text add to the sense of friendliness and inclusiveness of the organisation. The sun symbol signifies hope and light, with the gradient rays carrying over into other areas as a part of the graphic language. The additional promotional materials reinforce the brand's stance on standing up to sexual abuse by carrying a strong message of hope, positivity and togetherness.
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