Eco Apparel
Branding, Identity & Eco Design. College Brief. The brief was to create a new identity closely aligned with ethically produced and sustainable outdoor clothing products. The intentionally lower case sans serif type gives the brand a friendly and inclusive feel. The logotype features a unique 'tree' icon that can be used interchangeably, with or without text. The ad campaign features the tagline 'I Am Eco', a bold and confident statement by the brand, as well as the user. The brand's commitment to good causes is developed furthermore with the taglines 'I am Air', 'I am Water', 'I Am Earth', and 'I Am Stone', aligning the brand with notions of nature, spirituality and adventure, evoking a deep and caring brand spirit.
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